Images are ubiquitous, interwoven in everything from advertising, video games, web sites, to print media. With crafted images becoming so pervasive in our daily lives, it is easy to accept them as having mere aesthetic value rather than ancillary. However, visual artists—designers and illustrators—are professionals engaged in a craft. They could be operating on a project-by-project basis, developing a portfolio of works for sale, or a combination of both. Whatever the business approach may be, they should never be separated from the value generated by their works.
Ownership and Licensing
A professional artist working consistently over a period of time will produce a lot of content for all manner of projects with many different Collaborators.
The artist may be involved in a Project operating under a royalty split, in which case their contributions are reciprocated automatically upon the transaction between the Project Compact and the Customer. The Project Compact not only brings all relevant smart contracts together, but it also acts as an ongoing documentation of the Project’s development. Who contributed what and when? All of this information is recorded onto the blockchain upon Project launch.
An artist could have an indirect involvement with a Project by licensing certain material rather than contributing original content. He or she sets the price. A licensing agreement enforced by a smart contract would be signed by both parties and submitted to the Compact.
Finding Work in the Gig Economy
One of the difficulties with freelance work is establishing a unique signal amidst all the others. A scattered presence on various social media and freelance sites might produce results, but an Embermine presence gives an artist access to an environment designed to cultivate creativity and opportunity. The social/professional network allows an artist to not only establish connections for prospective work, but also allows others to find them as well. An artist could approach a writer and propose a collaboration, or vice versa. Since Heat is the quantified value of activity around an Entity, artists can increase their visibility by engaging with others and supporting other Projects.
Ongoing Residual Income
One of the benefits of an artist opting for royalties instead of a singular, up-front payment is that the Project’s success will then yield much more value for their work. Sure, this is a long-term gain, but if an artist has a share of every Project they collaborate on, an expansive portfolio could generate a return that far exceeds upfront payments alone. A blend of compensation and ownership enforced by smart contracts can give an artist more control over their income.